Design Externality 3 Group Exhibition

29/01/19

Using typography that Gabe made of the title “Flipbook” that had a rainbow-y glitch effect, I tried to make an icon design for the promotional poster using Gabe’s design as a starting point. In Illustrator, I drew out the shape of an open flipbook and coloured it in. I added a variety of circles on one of the pages of the book, to imply some sort of animation. I then brought the Illustrator image into Photoshop and used Gabe’s textures and blending layers to make it more cohesive with the background and the title. I duplicated the book multiple times, changing the colour, opacity, and brightness, and put the multiple layers under the main book in order to create a trail effect. I also experimented with the hue a little bit to see which variety of colours looks best, then sent it to the group for feedback.

Design of book in Adobe Illustrator before bringing into Photoshop

Photoshop design

Hue experiments

29/01/19

I set up social media pages for the show, including an Instagram page, a Facebook page, and a Facebook event. I modified the show's poster design into a circular icon for the Instagram and Facebook display pictures, and added descriptions, event information, and links to Eventbrite page on all the social media pages.

Icon for social media pages

Instagram page

Facebook page

Facebook event

The following weeks...

I continued to keep the social media pages active, posting reminders about the show, including promoting the fundraising event of the postcard sale. I regularly posted stories on both the Instagram and Facebook pages, in order to directly reach followers and remind them of the event.

Promotional post of fundraising event

31/03/19

I also made a trailer for the show to post on the social media accounts and for Mark to send to local event promoters. Everyone sent me an animation segment of their choice (one of the ones featured in the show), and I edited them all together into a snappy, exciting trailer. I edited the clips to a musical track that I found on the 10x10x19 archive after reaching out to Nils Neumann, the composer, and asking for permission. I then created an informational clip in After Effects to be inserted right after all ten of our clips flash by. I did this by bringing the text and image layers from the show's poster's Photoshop file into AE. All necessary information was included, like the title, date, time, location, UofE logo, social media pages, and credit to Nils Neumann. I then uploaded the video to ECA's Vimeo page, and then posted it on all the social media pages and reached out to my class for more aid in promotion.